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Joe Turner writes:
"it's a generative ident for the Decode exhibition at the V&A at
the moment (, based on one of the works being shown there. There was a competition to make new versions based on the original, and I was one of three picked to be shown on the screens in the underground. You can read a bit more about it and see the original at:
http://www.vam.ac.uk/microsites/decode/recodegallery/index?page=1
You can see my version at http://vimeo.com/8613900.
There's some more technical information at
http://www.oampo.co.uk/2010/01/decoding-decode/, and you can see
pictures of it up and running at
http://www.oampo.co.uk/2010/02/going-underground/